About Us
About Us
With a focus on Asian-inspired snacks and an extensive range of global foods, OBH delivers quality and value to the FMCG sector.
We stand out through our deep market knowledge, dynamic product offerings, and commitment to customer satisfaction. Our clients are partners in growth, and we work tirelessly to contribute to their success through competitive pricing and tailored solutions.
Our product selection is continually refreshed to reflect evolving market trends, with our team actively sourcing exciting new offerings. Our strategic distribution network ensures seamless reach from urban centers to remote regions, delivering on our promise of reliability, efficiency, and professionalism. As an established industry player, OBH Food is dedicated to supporting brand success with integrity and dedication.
Our Story
1979 – Humble Beginnings
Starting as a small family-owned grocery in 1979, OBH was built on dedication and vision, setting the foundation for our role as a trusted FMCG distributor.
1986 – First Agency Partnership
Our distribution journey began with the beloved brand ‘MAMA’, marking our commitment to bringing popular global products to Malaysia.
1987 – Expanding to East Malaysia
We extended our reach to East Malaysia, with Ooi Yan Hock’s brother taking over management of the newly established A & S Food Manufacturing Sdn Bhd, ensuring our products were accessible nationwide and strengthening our footprint in the region.
1991 – Industry Contributions
OBH actively supported Malaysia’s food & toy industry, underscoring our commitment to fostering growth across sectors.
1997 – Scaling Up
Responding to growing demand, we expanded into a larger warehouse to better serve our customers and streamline operations.
2004 – Becoming OBH Trading Sdn Bhd
Our rebranding to OBH Trading in 2004 marked a new era as a leader in bridging international brands with Malaysian consumers.
2010 – Industry Recognition
In 2010, we were honored with an award from Thailand’s former Prime Minister, solidifying our position in the FMCG landscape.
Today – Nationwide Presence
With a strong national network, OBH Trading continues to lead in both modern and traditional FMCG distribution across Malaysia.
Then
Founded by Mr. Ooi Yan Hock in 1979, OBH began as a small operation. Mr. Ooi’s dedication and vision laid the foundation for our expertise in Malaysia’s retail landscape, as we grew from a local store into a reliable distribution powerhouse.
Now
Today, OBH stands as a trusted partner for FMCG brands looking to enter or expand in the Southeast Asian market. With visionary leadership, a dedicated team, and community support, we have become known for our fair trade practices, adaptability, and commitment to excellence. OBH’s unwavering values continue to drive our sustained growth and success.
